Since ancient times, Pegasus has been a symbol of power and speed as well as imagination. Greek mythology tells of how the winged horse was named by Athena, the goddess of wisdom, who gave him to the Muses - the goddesses who are associated with all the arts and graces of civilisation. Although the flying horse symbol was first used by Mobil in Africa in 1911, the red Pegasus trademark was not used in the UK until 1947. Prior to that the 'Gargoyle' was the official trademark of the Vacuum Oil Company. At first, the flying red horse was only used for automotive products but it soon became the company's main symbol. When Mobil petrol was first introduced in the UK, it was advertised as “the spirit of flying horsepower” and Pegasus was part of service station design and signing from the very beginning. The story of Pegasus reflects the story of Mobil. The flying red horse appears on Mobil packaging around the world, symbolising the power and speed made possible through the use of Mobil products. Pegasus' association with the Muses likewise emphasises the creative innovation for which Mobil has been known for more than a century. <<BACK |