The challenges of marketing a base stock
In this exclusive LUBE Magazine interview, Keith Waddell, ExxonMobil Basestocks and Specialties Product Support Manager, shares key factors that contribute to successfully navigating the business:
- Ensuring product integrity and performance
- Using the right technology
- Maintaining a safe, secure and sustainable environment
- Keeping new requirements top of mind
- Offering total value chain knowledge
- Developing strategic relationships
Source: The challenges of marketing a base stock, LUBE Magazine, (February 2017).
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