Marketing with Lube Magazine | ExxonMobil BaseStocks

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The challenges of marketing a base stock

In this exclusive LUBE Magazine interview, Keith Waddell, ExxonMobil Basestocks and Specialties Product Support Manager, shares key factors that contribute to successfully navigating the business:

  • Ensuring product integrity and performance
  • Using the right technology
  • Maintaining a safe, secure and sustainable environment
  • Keeping new requirements top of mind
  • Offering total value chain knowledge
  • Developing strategic relationships

 

Source: The challenges of marketing a base stock, LUBE Magazine, (February 2017).

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